Is sport the next trillion dollar market?

Goldman Sachs

Sports is the best thing in the world in terms of content

Gene Sykes

The sports ownership landscape has changed considerably over the past 10 to 15 years, with private equity and other institutional capital now 34 involved in every professional league across the US and Europe

Goldman Sachs

The global sports ecosystem has been underpriced and misunderstood for years

But this is changing

The sports media landscape is experiencing a pivotal moment with tremendous changes taking place. The emergence of major technology companies and direct-to-consumer streaming services has sparked a new phase of price exploration as organizations gauge what fans are willing to spend to support their favorite teams, leading to a surge in bundling, unbundling, and innovative partnerships.

Minority stakeholders have increasingly become a vital component of the capital landscape as the valuations of sports teams continue to rise. With institutional investors seeking opportunities beyond traditional markets, there is growing excitement around established franchises, emerging leagues, and women’s sports.

Sports-related businesses are increasingly pivotal to the investment arena. The recent legalization of sports betting across the United States has opened up fresh revenue opportunities, while investors are also tapping into new possibilities in data analytics, fan engagement platforms, and beyond.

How to invest in sports

Follow The New Media Disruption

The shift to direct-to-consumer product offerings is creating a once in a lifetime  disruption that is influencing everything in sports: how they are played, how they are marketed, how they are commercialized. This disruption is still in its infancy

Build Better Fan Experiences

Fans are now going to wherever they can get the best experience. They want to see sports at connected venues with superior catering to give them a great shared experience. Delivering that is no longer an option for sports investors: it is an absolute must.

Men and Women's sports are the future

Single-sex walls are coming down around the world. Men and women want to see men and women playing – and sometimes even playing eachother. Creating new mixed-sex events will drive innovation in sports and make sports media rights even more valuable

How will the future look?

Its here already: United Sports Investors are shaping the future now with Tennis World Cup

contact@unitedsportsinvestors.com